It seems that Amazon is discounting hardcover bestsellers. http://www.shelf-awareness.com/issue.html?issue=2049#m20901
But that's not all they're discounting. I recently dropped the price of Unbridled to 99 cents. Then I raised it back to $2.99 a couple of days ago. I checked it last night and saw that they're discounting back to 99 cents. I'm hoping they only did it because the price was also 99 cents on Barnes and Noble for the same time period, (I changed that price, as well) but I'm not so sure. God only knows my dinky little self-pub isn't a hardcover bestseller. I'm small potatoes compared to just about everyone else in this business, and if this trend continues, that isn't going to change anytime soon.
The weird thing is, I've seen an increase in sales. I guess people are more willing to buy something that they think is a bargain.
Color me confused.